Assure that the quality of the solutions that we manufacture or design meets our clients' criteria: we need to be leaders in quality. This is the only way to become a leading point of reference for both our clients and suppliers.

Maintain our production capacity at cost-effective levels for the solutions that we manufacture, and do the same with our know-how for the solutions that we design: we need to be leaders in professionalism. We need to maintain and enhance our capacity to provide cost-effective solutions.

Constantly analyse our clients' requirements and our suppliers' and competitors' innovations to extend our range of solutions: we need to be leaders in innovation. This will enable us to develop profitable market niches among current and potential superabrasive users.

Consistently create value in an increasingly dynamic environment. To achieve this, we must embrace change whilst maintaining a strategy-based approach that focuses the entire company' efforts on value creation: we need to be leaders in value creation for our shareholders, employees and Society.